While brand owners are brainstorming to figure out how to use Clubhouse to increase their visibility, side hustle owners are wondering if there’s anything they can benefit from being on the latest social media app.
Since it was launched in April 2020, Clubhouse has grown from strength to strength, amassing over 10 million users along the way.
With over 2 million out of these 10 being weekly active users, it has become important for everyone who runs a side hustle to find a way to promote on the app. But how do you do that on an app that neither records content, hosts ads, nor allows direct messages?
This article discusses Clubhouse, how it works, and how you can use it to increase the visibility of your side hustle.
What is Clubhouse?
Clubhouse is an audio-based social media app that allows people to connect and share ideas in real time. Just like Twitter is focused on short texts and Instagram on videos, Clubhouse has live audio as its unique feature.
The app allows users to create or join rooms where they can host, listen to, and speak to a willing audience. The rooms have this feel of an audio-only “Google Meet” conversation, where you can listen and feel the pulse and rush of emotions in each other’s voice.
Clubhouse was launched in April 2020, when most countries started enforcing travel restrictions due to the COVID-19 pandemic. It seemed like the app came at the perfect time, as people began working from home and there was a need for a platform where people could connect and discuss in real time.
To pique interest and gain worldwide acceptance, the app was marketed as an exclusive platform that you could only join by invitation.
Though brands are still studying how to use it to promote their products, understanding how this app works is all you need to effectively use it to increase visibility for your side hustle.
How Does Clubhouse Work?
With Clubhouse lifting the invite-only restriction, you can now join the platform without needing anyone to invite you. So, to join Clubhouse, you only need to download the app, create an account, and verify it using your phone number.
Clubhouse gives you free access to all the “rooms” on its platform, except the ones created by people for private conversations. You can join an open room by simply tapping it. This allows you to listen to conversations in the room and easily recognize the moderators, speakers, and other listeners. To speak or make a contribution, you have to raise your hand (virtually), and the moderator will invite you to speak.
This brings us to how you can use this platform to market your products or business and gain the visibility you need.
Can You Use Clubhouse to Increase the Visibility of Your Side Hustle?
The authenticity of conversations on Clubhouse makes it one of the best places for people to receive accurate and quick responses to issues that trouble them. It is like jumping on a call with a vendor to get details about a product you’re seeing online.
What does this mean for you and your side hustle? It means you can provide answers to questions people have in your niche, build a trusted audience, and channel them into your sales funnel.
Obviously, you can increase the visibility of your side hustle, generate leads, and convert them into paying customers through Clubhouse. Still confused? Let’s look at some useful tips you can use to your advantage.
5 Tips to Increase the Visibility of Your Side Hustle with Clubhouse
It’s clear you can use Clubhouse to increase visibility for your side hustle. However, not the same way people do it on other social media platforms like Twitter, Instagram, Facebook, and TikTok.
These tips would help you maximize the use of Clubhouse for your brand’s visibility:
1. Ensure Your Profile is Well Optimized
Having a well optimized profile is vital if you must increase visibility for your side hustle on Clubhouse.
Your profile is what introduces you and lets your target audience know what you do at a glance. This is especially important as Clubhouse, being an audio-based app, does not support image upload or sharing.
To ensure you’re recognized for what you do (in this case, your side hustle), optimize your profile with industry-specific keywords. This is to ensure you appear in searches for services related to what you offer. Also, ensure you use a clear picture of you or your brand in your profile to attract followers.
Though Clubhouse has introduced a chat feature, you can link your Twitter and Instagram accounts to your Clubhouse profile. This makes it easy for them to reach you at their convenience.
2. Join Relevant Rooms
You have to know where your target audience is and follow them there. Join rooms that are related to your niche, where you’ll find people who are interested in your products or services.
To do this, simply search for rooms using your industry’s keywords. Once you’re in the rooms, listen and make contributions where necessary. Asking important questions that trigger more interesting discussions and making a contribution that places you as an authority in your niche are vital ways to attract followers.
The good thing about having followers join from these rooms is that they’re already interested in your products or services. Therefore, with little or no convincing, you can direct them to your sales funnel.
3. Create Your Own Rooms
Once you’ve acquired a network of loyal, trusted followers, you can create your own “rooms” on Clubhouse. This gives you control over what topic is discussed and who gets to talk in your rooms.
Since you’re creating rooms where issues related to your side hustle will be discussed, you might as well invite industry experts to speak there. This is a surefire way to increase your audience, as people who follow them are more likely to join your rooms.
Having your own rooms also gives you the opportunity to hold question-and-answer sessions where you’d answer questions related to your niche or brand. This is a good way to build trust and brand loyalty, and you’ll get to amass enough leads who could turn into buying customers.
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4. Sponsor a Giveaway
Collaborating with influencers and industry leaders to organize giveaways is another way to increase visibility for your side hustle on Clubhouse.
You can get influencers to organize contests on your behalf, and participants get to win prizes. They can host these discussions in their own rooms or do them in yours as guests. If done well, then this collaboration will surely help you both grow.
People love to receive gifts, and they love to go places where things are being shared. So you’re sure that this strategy will work and result in you and the influencers getting more followers.
5. Direct Your Clubhouse Audience to Your Instagram
Clubhouse has a chat feature where your prospects can send you direct messages. But you can’t share media on Clubhouse. As a result, you’d need a platform where your prospects could see your products or portfolio and customer reviews.
Therefore, this is where Instagram comes in. From chat rooms, you can direct your prospects to follow your Instagram account. They’d have to visit your profile to get the link, or you can drop it for them in private messages.
When your prospects are directed to Instagram, it is easier to convert them into customers or clients. This you do by sharing your work and customer reviews.
Start Using Clubhouse to Your Advantage
Clubhouse can give your side hustle the visibility it deserves if you use it well. There are over 10 million users on the platform and 2 million weekly active users. This is, therefore, a large enough market for you to harness and use to your advantage.
Hopefully, you’ve learned how you can use Clubhouse to drive traffic and increase visibility for your side hustle.
